Marketing & Corporate Research

Dunami for Corporate Research

Know who matters.

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Dunami is used to develop a deep understanding of your target consumers and find new constituencies and demographics for your products and services through Dunami’s proprietary network analytics and behavioral attribution algorithms. The Dunami application identifies relevant audiences, defines their interests, activities, demographics, group affiliations, etc., and enables custom research on these groups to define their communications style, online behavior, and the topics and conversations most important to them.

Case Studies

Understanding Your Audience

Dunami is used by a major news organization to better understand and characterize the social audience engaging with their correspondents and to monitor for any conversations or activity that might impact these journalists as they travel throughout the world.

Uncovering Competitive Influence

A client’s standard social monitoring tools alerted them to a negative hashtag campaign generating millions of impressions aimed at their brand. Senior leaders were calling for a major response. Deeper analysis using Dunami revealed those driving the campaign, and their audience, to be a competitor’s employees! Armed with this insight, our client stood down, avoiding a costly & unneeded response.

Developing Brand Ambassadors

One of the world’s largest consumer packaged goods firms used Dunami to expand in-store marketing at their largest retail distributor – identifying key social influencers by product category and within select markets and recruiting them to act as brand ambassadors. The result? Within two months, Dunami-identified brand ambassadors yielded a three-fold increase in positive social media impressions!

Positioning a New Brand

Dunami was used by a leader in the travel industry to find millennials with an interest in philanthropic travel. Dunami identified more than 300,000 social accounts and analyzed the top influencers to understand the messages and topics that would most resonate with this group. This made it possible to develop engagement strategies prior to the launch of a new millennial-focused travel platform.

Case
Studies

Understanding
Your
Audience
Uncovering
Competitive
Influence
Developing
Brand
Ambassadors
Positioning
a New
Brand

Dunami Helps With Corporate Research

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