As a corporate communications/public relations professional, you know the importance of understanding your audiences. Dunami starts by giving you access to hundreds of thousands of journalists, bloggers, think tanks, politicians, and market analysts identified by industry focus. Dunami also gives you the ability to identify custom audiences specific to your industry, brand, products, and
services – and provides deep insight into each of these groups. Once you’ve identified the audiences that matter to you, Dunami’s powerful analytics uncover the industry- and topic-specific influencers that hold sway over each of these audiences and related constituencies. By helping you to truly know & understand your key audiences, and who has influence over them, Dunami makes it possible to amplify positive messages about your product and brand by maximizing the effectiveness of your earned media campaigns. Alternatively, Dunami provides a proactive foundation for rapidly responding to crises before they obtain critical mass.