Privacy Statement

We value your privacy and your desire to know how we handle and use your information. Therefore, we provide this Privacy Statement, which explains our information practices. This statement applies to information we obtain from and about individuals (“User” or “You”) interacting with Dunami, Inc. (“We”, “Us”or “Dunami”) its websites (the “Website” or “Websites”), and products and services, as well as information that we collect and process about individual authors (“Author” or “You”) of online content through the services that we offer to our customers, however, it does not apply to job applicants or Dunami employees.

Below we provide a summary of the general information we collect, how we use it and with whom we share it.

By using our Websites in any way, or interacting with us, you signify that you agree with the terms of our current Privacy Statement as posted here. If you do not agree with this Privacy Statement, you should not use our Websites or interact with us.

What information we collect?

You can visit our Websites without telling us who you are or revealing personal information about yourself, however, doing so may render certain areas of the Websites unavailable to you. You can, however, provide personal information (defined as any information that can be used to identify an individual, such as name, address, telephone number, or email address).


The data we collect depends on the Dunami services that you use (and how you use them).

If you are the primary account holder for your company and use our analytics data, we may collect the following information:

  • Name
  • Email address
  • Contact telephone numbers
  • Employer
  • Address
  • Username and password
  • Payment data (depending on the account type)
  • Customer support data
  • Usage data (e.g. how often you use the services, what questions you asked or changed, etc.)
If you are not the primary account holder for your company, we may obtain this information about you from your employer. We may also collect other data directly from you, from time to time.

We may also collect data about the device you use to access our services, including your device ID, the operating system, the browser type, and your ISP or mobile device carrier.

This Website also collects data automatically gathered by technology when you visit our Website as discussed further below.


In addition, Dunami may collect and catalog information about you that is publicly available on other websites or social media platforms, such as Facebook or Twitter.  We may also contract directly with websites or social media platforms to gain access to their information about you. In such cases, we access the information in accordance with the data access policies of the websites/platforms and the applicable user specific privacy settings.

The data we collect varies depending on the source of the data, what the source or platform chooses to make available to us, and what you choose to make publicly available. It could include the following:

  • name, username, handle, or other identifier;
  • the content of the information you have published under that name, username, handle, or other identifier, including comments, expressions, opinions, posts, etc.;
  • images or videos that you post or interact with, including your profile image;
  • your job title or profession;
  • your interests;
  • your location;
  • your gender; and
  • any other information you publish on an Internet website or on a third party platform.
In addition to the data you make available about yourself, we may also use that information to infer other data about you. For example, based on your name, we may infer your gender. Equally, based on the content of one of your posts, we may infer some of your interests, your profession, etc.

We may also analyze the content of the data you publish and provide our analysis to our customers. For example, if you publish a Tweet stating that you like a certain brand of car, we may mark that Tweet as having a positive sentiment toward that car brand.

How we use your information?

We may use personal information in a number of ways, as described below:


As discussed above, the use of the data collected depends on your role in obtaining our services, but generally, we use User data for the following purposes, whether the source is our Website, interactions with Us, or you are a customer:

  • to provide the products and services requested by our customers
  • to track service and quality issues
  • to communicate with our customers about products or services
  • to evaluate the performance of our marketing efforts and our website
  • to improve the quality of our marketing of products and services, and our website
  • to operate our website and digital properties and customize the content
  • for marketing purposes (including surveys and focus groups, online forums, and to receive newsletters and obtain feedback)

We use the Author data that we collect to provide analytics services to our customers.

We gather public data from a variety of online sources, including data available on websites and social media platforms.  We use a proprietary algorithm to analyze this data to identify highly targeted audiences and influencers within these audiences – and provide analysis and insights about these audiences and influencers.  The Dunami application identifies relevant audiences, defines their interests, activities, demographics, group affiliations, etc., and enables custom research on these groups to define their communications style, online behavior, and the topics and conversations most important to them. Although we draw inferences from the data we collect about you, such as interests or preferences, we do not make any decisions based on that data. We make the data available to our customers who make their own decisions about how to use it.

We may also use both User and Author data to comply with legal requirements; to protect our safety, property or rights of that of others; to prevent and detect fraud or misuse of our Website, products or services; and to maintain internal records. We may also use information for other purposes with specific consent.  We also use or share personal information in an anonymized or aggregate manner for many purposes such as research, analysis, modeling, product or service improvement, marketing and advertising purposes.

With whom we share information?


We collate and store Author information we gather from publicly available websites or social media platforms in our database. We offer access to the database, as well as our proprietary analytics of data within the database, as a service to our customers to inform their decisions regarding branding and advertisement, marketing and corporate research, and corporate communications and public relations.

Third Party Service Providers

We may use third-party service providers (e.g., cloud service providers, data storage providers, and payment service providers), acting as our agents and upon our instructions, to process both User and Author data.

In addition, we may disclose User and Author information (i) if we are required to do so by law or pursuant to legal process, (ii) in response to a request from law enforcement authorities or other government officials, including to meet national security requirements, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual fraud or illegal activity, (iv) when we believe that disclosure is necessary to protect our rights, protect your safety or the safety of others, or (v) in connection with the sale, transfer or financing of all or part of a Dunami business or its assets, including any such activities associated with a bankruptcy proceeding.

Additional information for users in the European Economic Area (EEA)

The personal information we hold is stored on our servers currently located in the United States and Ireland. The location of our servers may be subject to change. In addition, We may transfer your personal information to our vendors outside of the EEA and Switzerland, for which we retain liability, as described in this privacy statement.

Dunami complies with the EU-US and Swiss-US Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, United Kingdom and Switzerland to the United States in reliance on Privacy Shield. Dunami has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such information. If there is any conflict between the principles in this privacy statement and the Privacy Shield Privacy Principles, the Privacy Shield Privacy Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

The Federal Trade Commission (FTC) has jurisdiction over Dunami’s compliance with the Privacy Shield.

In accordance with the Privacy Shield, We will endeavor to respond in a timely manner to all reasonable requests to access, correct, delete or block personal information, or to request a copy of personal information.  Any such requests should be directed to the contact provided below.

In compliance with the EU-US and Swiss-US Privacy Shield, We commit to resolve complaints about your privacy and our collection or use of your personal information. EU individuals with questions or concerns about the use of their personal information should contact us at:

If a question or concern cannot be satisfied through this process Dunami has further committed to refer unresolved privacy complaints under EU-US and Swiss-US Privacy Shield to an independent dispute resolution mechanism in the US, operated by JAMS.

If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed by us, EU or Swiss individuals may bring a complaint before JAMS. Information about how to file a complaint before JAMS can be found at: Finally, as a last resort and in limited situations, EU or Swiss individuals may seek redress from the Privacy Shield Panel, a binding arbitration mechanism.

Tracking technologies and online behavioral advertising

The Website collects information via server logs, cookies, web beacons, pixels, tags or other tracking technologies. The information that the Website collects can include your Internet Service Provider and IP address, the date and time you access the Website, the pages you have accessed while visiting the Website and interactions with these pages. Some cookies exist only during a single session and some are persistent over multiple sessions over time. We use these technologies to remember User preferences, maximize the performance of our Website and services, provide you with offers that may be of interest to you, measure the effectiveness of our marketing campaigns and to personalize online content.

Some browsers have incorporated Do Not Track (“DNT”) preferences. Most of these features, when turned on, send signals to the website you are visiting that you do not wish to have information about your online searching and browsing activities collected and used. As there is not yet a common agreement about how to interpret DNT signals, we do not honor DNT signals from our Website browsers at this time.

However, you may refuse or delete cookies. If you refuse or delete cookies, some of our Website functionality may be impaired.  Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies.

Links to Other Sites

This Privacy Statement applies only to information collected by this Website. Our Website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the content or privacy practices of other websites. When you leave the Website, you should read the privacy statement of the website to which you have linked.
Google Privacy Statement
YouTube Privacy Statement

Your Choices

As an Author, you are the source of the data. If you do not wish to have your information collected and used by Dunami, you can adjust the account privacy settings of the website or social media platform on which you publish (such as Facebook or Twitter) to prevent your information from being publicly accessed. In addition to the rights you have with any publishing platform, you also have the rights as set out in this Privacy Statement.

You may opt out of receiving direct marketing by emailing us at or by clicking “unsubscribe” at the bottom of marketing emails from us.

Contact Us

If you have questions or concerns about our Privacy Statement or practices, please contact us at You may also write to us at 7500 College Blvd Suite 450, Overland Park, KS  66210.

How We Protect Your Information

We employ reasonable safeguards to protect against the loss of, or unauthorized access to, the information under our control. Although we take your privacy very seriously and we use reasonable practices to protect the privacy of your information, we cannot guarantee that your information will always remain secure.

Retention and storage

We will retain your personally identifiable information in databases in accordance with our document management and retention policy and applicable laws. We may also need to retain certain information to prevent fraudulent activity; to protect ourselves against liability, permit us to pursue available remedies or limit any damages that we may sustain; or if we believe in good faith that a law, regulation, rule or guideline requires it.


We do not knowingly collect information from visitors under the age of 13. In the event that we learn that we have collected information from a child under age 13, we will delete that information.  For questions or additional information, see “Contact Us” section above.

Your California Privacy Rights

We do not share your personal information with third parties for the third parties direct marketing purposes.

Changes to This Privacy Statement

From time to time, we may update this Privacy Statement by updating this page and by displaying the date of the last update at the top of the page. We encourage you periodically to check this site to learn about the information we collect, use, and share.