Everyone else is focused on what is being said. They listen, they track, they report, but struggle to understand. They struggle to understand, because they do not focus on who really matters. It’s who, not what.
Developing actionable insight requires more than merely understanding what is being said. Context is required to understand when any given statement or action merits a response. Other systems focus on those who have used a keyword; thus, they equate simple metrics, such as the number of followers, shares, likes, and/or impressions, to influence. At Dunami, we believe that true influence measurement requires more—it requires a deep understanding of both the author and the audience.